Sales Strategy & Enablement by Revenue.io

Episode 448: Sales/Marketing Alignment and Account-based Strategies w/ Justin Gray

May 3, 2017
Guest
Justin Gray
Justin Gray, Co-Founder and CEO of LeadMD, discusses the importance of sales/marketing alignment and account-based strategies. Topics explore authenticity in content creation, data-driven marketing challenges, and enhancing sales/marketing collaboration for account-based success.
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Episode notes
1
Introduction
00:00 • 2min
2
Discussion on Marketing Quality and Content Creation Challenges in 2017
02:15 • 3min
3
Exploring the Significance of Authenticity in Quality Content Creation and Marketing
05:10 • 4min
4
Navigating the Data-driven Marketing Landscape
08:52 • 8min
5
Building Unity and Trust in Marketing Strategies Through Collaboration and Data
17:20 • 3min
6
Enhancing Sales and Marketing Alignment for Account-Based Marketing Success
20:06 • 18min