Episode 448: Sales/Marketing Alignment and Account-based Strategies w/ Justin Gray
Sales Strategy & Enablement by Revenue.io
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Exploring the Significance of Authenticity in Quality Content Creation and Marketing
Exploring how authenticity in content creation drives engagement and shares, while emphasizing the importance of maintaining integrity and providing valuable insights. The chapter also discusses the role of feedback and user testing in crafting authentic content, even if it challenges popular trends.
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