Business Wars McDonald's vs The Burger Revolution | The Price is Right | 2
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Sep 3, 2025 The burger business is heating up with fast-casual chains like Shake Shack and Five Guys thriving. McDonald's attempts to reinvent itself with healthier options and innovative marketing, like the Step It Activity Band, face significant backlash. The pandemic challenges these brands further, raising questions about consumer priorities between quality and cost. As Shake Shack navigates competition and profitability, McDonald's grapples with safety incidents and reputational damage, showcasing the fierce dynamics of the fast-food landscape.
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Step-It Happy Meal Debut
- McDonald's commissioned a Happy Meal toy to promote health and its new app in 2016.
- Creata designed the Step-It activity band to tie toys to fitness and tech trends.
Shake Shack Arrives In L.A.
- Shake Shack opened its first Los Angeles location in March 2016 with exclusive menu items.
- The ribbon-cutting drew crowds and marked its push into In-N-Out territory.
Execution Beats First-Mover Status
- First-mover advantage matters less than execution and adaptation in new markets.
- The winner is often the brand that adapts fastest after entry, not necessarily who arrived first.