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HBR On Strategy

To Grow Profitably, Take It Slow

Feb 26, 2025
Gary Pisano, a Harvard Business School professor specializing in strategy and sustainable practices, discusses the pitfalls of the 'growth at all costs' mentality prevalent in the tech industry. He emphasizes the need for companies to prioritize sustainable growth strategies over rapid expansion, using examples like Peloton to showcase the consequences of overextension. Pisano advocates for aligning growth ambitions with core values and operational capabilities, highlighting the importance of talent development in fostering long-term profitability.
30:10

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Quick takeaways

  • Leaders must redefine growth strategies by evaluating the rate, direction, and method of growth while considering their internal capabilities.
  • Emphasizing sustainable growth over rapid expansion helps organizations avoid operational pitfalls and maintains long-term profitability despite market fluctuations.

Deep dives

The Obsession with Rapid Growth

Many companies have an ingrained obsession with rapid growth, spurred by investor expectations and market dynamics. This drive often leads organizations to pursue aggressive growth targets without considering their actual capacity to meet such demands. As a result, a significant number of businesses find themselves chronically under-resourced and over-invested, akin to an individual who cannot keep up with the demands of a growing houseplant collection. The emphasis on growth must shift towards a more sustainable and strategic approach, considering factors such as market demand, internal capabilities, and the long-term viability of growth goals.

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