Why Your One-Person Marketing Team Is Set Up to Fail

Why Your One-Person Marketing Team Is Set Up to Fail. In this interview, Kaitlyn Merola, Founder and CEO of Mōve Marketing, breaks down one of the most common mistakes startups make: hiring a single "marketing generalist" and expecting them to be an expert in everything. She explains why this is an unfair strategy that sets both the employee and the company up for failure. Kaitlyn also shares her agency's radically transparent approach to client work (prioritizing SEO results over a client's personal taste) , the counter-intuitive reason she felt more burned out after growing her team to eight people , and her core belief that a business is either growing or dying—there is no such thing as "maintenance mode". Check out the company: https://move-mktg.com

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Inquiries: welivetobuild@gmail.com

🕒 CHAPTERS

00:00 - Why I Love Working With "Difficult" Startup Clients

04:10 - Why Your One-Person Marketing Team Is Set Up to Fail

08:23 - How to Build Radical Transparency With Your Clients

12:45 - "I'm Not Concerned If You Like It": An SEO Reality Check

20:55 - How to Fire a Client Who Disrespects Your Time

25:20 - How I Got My First Client by Trolling LinkedIn

29:32 - The Real Reason Scaling My Team Caused Burnout

37:57 - A Business Is Either Growing or Dying (There Is No Maintenance Mode)

45:48 - The Importance of Staying True to Your Vision

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▶ My AI/Automation Agency: https://optimai.ai

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