The Optimize Podcast with Jay Abraham & Nick Sonnenberg Next Door & Window Company: Opening the Door to More Referrals
Apr 18, 2024
Justin Bartley, President of Next Door & Window Company in Chicago, dives into innovative strategies for expanding his home improvement business. He explores partnerships with other companies to boost referrals and generate leads. The discussion highlights the importance of creating recurring revenue streams and maximizing customer service for success. Justin also contemplates effective marketing tactics and how to empower his sales team to enhance performance and income generation beyond single transactions. A treasure trove of actionable ideas awaits!
AI Snips
Chapters
Transcript
Episode notes
Multiple Thematic Ads
- Test different thematic facets of your product/service in multiple ads within the same publication.
- This approach can sometimes yield a much higher combined pull than using single ads.
Referral Generation Strategies
- Implement multiple systematic, continuous referral generation strategies.
- Referral customers are quicker to buy, negotiate less, buy more, and refer more people.
Partnerships
- Partner with other home improvement companies.
- They have databases you can leverage, and packaging deals together creates powerful synergy.