The OMR Podcast International – Go inside the minds of the biggest names in digital and tech
with Red Bull Racing Team Principal Christian Horner
Mar 22, 2022
Team Principal of Red Bull Racing, Christian Horner, discusses the impact of 'Drive to Survive' in Formula 1, the influence of Netflix on the sport, the competitive landscape with teams like Mercedes, and the potential entry of new teams in 2026 with sustainability efforts.
50:05
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Quick takeaways
- Success on track drives interest and popularity in Formula One, attracting sponsors.
- Fan engagement and entertainment are crucial for Formula One's success, alongside on-track performance.
Deep dives
Christian Horner's Career Journey in Formula One
Christian Horner shares his career journey from starting as a driver in carts at 11, progressing through various racing formulas, establishing his own Formula Two team, and eventually becoming the team principal for Red Bull Racing in Formula One. He discusses key moments like taking up the position with Red Bull at a young age and navigating the complexities of team ownership versus becoming an investor.
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