12min chapter

The OMR Podcast International – Go inside the minds of the biggest names in digital and tech cover image

with Red Bull Racing Team Principal Christian Horner

The OMR Podcast International – Go inside the minds of the biggest names in digital and tech

CHAPTER

From Karting to Red Bull: A Driver's Journey to Formula One

This chapter chronicles the speaker's progression from cart racing at 11 to owning a team in Formula Two before joining Red Bull Racing in Formula One at 31. It explores the economics and investment dynamics within the Red Bull team, touching on team leadership and the increasing value of Formula One. The speaker reflects on the challenges of securing sponsorship in Formula One, detailing their personal experiences and shedding light on the financial structure and success factors of Red Bull Racing.

00:00

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