Virginia Purnell:
Welcome to Entrepreneur Conundrum with Virginia Purnell, where growing entrepreneurs share how they get visible online. Hi everyone. The day I'm talking with Jodi Chaffee about how she helps families live more intentionally by creating systems and strategies for thriving culture.
Jodi is a seasoned podcaster, homeschool mom, and a family culture expert. She has hosted our modern heritage, the home and family culture podcast for three years and recently released her 100th episode. During this time, she has interviewed dozens of experts from Paralympic athletes to entrepreneurs and authors. For more than three years, Jodi studied business culture and looked for ways to apply it to families. This resulted in a powerful framework for hacking successful cultures and applying it to families who want to live intentionally and question the status quo. She has been featured on several podcasts, presented at homeschool conferences, and is a published author in a digital magazine. Welcome, Jodi.
Jodi Chaffee:
Thank you so much, Virginia. I'm excited to be here.
Virginia Purnell:
I'm excited to have you here. So tell us a little bit about yourself.
Jodi Chaffee:
So like you mentioned, I have my podcast to the home family culture podcast and I'm excited. I'm going to be relaunching it as the family culture movement and so get going to get some more clarity on the direction that I want to take. That, that whole cultural shift that I want to create around family culture. And like you mentioned, I'm a homeschool mom. I have four kids and my husband and I are both self-employed and so we are, you know, we're used to this whole quarantine type of thing. That's our normal everyday life. And so, you know, I, it just breaks my heart when I hear about people who are really struggling and trying to do school at home and realizing like, wait, that's not how homeschoolers live. You know, I just want to reach to the screen and be like, no, let me help you.
You know, it doesn't have to be so difficult. You can, you can actually even walk away from the system during this time so your family can be happy and not have to be so stressed out. But yeah, it is what it is and there's only so much I can do. I'm a strong believer in just helping families to live with intention and to break from dysfunctional patterns and live with, you know, with kind of culture that will help your family to thrive and in a trust and trust environment and an environment where you can cope with, with this daily day to day, day by day, you know, stressors of life. You know, it's not like it ever goes away, but we can learn how to cope with it in a way that helps us to have a thriving culture for our families.
Virginia Purnell:
Great. Thank you. Now the question for today is what's the biggest thing that you do to get visible online?
Jodi Chaffee:
So my podcast is a big part of my business visibility. Like you mentioned, I've been doing this for over three years with podcasting and, and recently a hundred episodes and it's something that I actually feel very passionate about. It's, it's really been life transforming to have this podcast to be able to talk to so many amazing people and meet them. And then, you know, being able to collaborate with them, to have them share their episodes out to their audiences. And post on social media about the podcast and about the episodes and having a strategy around when to post and what to post and how to attract people to the show so that they can learn about more about me and about my guests and things. And so podcast is a really is a really big part of the publicity plan because publishing consistently is a really good way to get more people engaged and to give you that visibility because it really works well with, you know, algorithms of like social media and things like that.
If you're consistently posting and publishing then you get more and more exposure. And I love podcasting because I'm able to have awesome conversations with people and talk about things that I feel like are really important and impactful for our families and for our culture. And so to me that's, that I think is my number one and both podcasting and then publishing about the podcast on social media is a really big deal for me.
Virginia Purnell:
Awesome. Thank you so much. And how can people find out more about you and what you do.
Jodi Chaffee:
So you can come and find me on Facebook. Just Jodi Chaffee, facebook.com/Jodi Chaffee and my business page is facebook.com/family culture podcast. And I have a Facebook group that is, I go into a lot and post a lot and do a lot of work in there. And that's the group is called family culture hackers.
Virginia Purnell:
Thank you again, Jodi for sharing with us and thank you to each of you for joining us for this amazing interview.
Thank you so much for joining us today.
Be sure to subscribe and leave some love through a review and I'll catch you on the next episode.
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Discover More:
facebook.com/familyculturepodcast
Facebook group: family culture hackers