OhHello - Crystal Wallace

Crystal Wallace, Chief Growth Officer - Platforms is an elevated leader in integrated media, consumer data and marketing technologies.  With over 15 years’ experience leading technology, analytics, and media teams, Crystal brings her expertise in marketing, finance, and sales to her role.  Crystal is responsible for unifying and managing IPG’s  Global IPG partner platforms program, to assist brands in connecting with products and solutions that provides a full end-to-end media experience and delivers growth for their business.  

Previously with Publicis Media, where she led Data Strategy, Operations, and Infrastructure, Crystal has been a driving force for critical and profitable innovations and is an expert in finding new paths to tangible gains for clients.  

Beyond her love of data and technology, Crystal is most passionate about developing people and helping them become the best versions of themselves. She has had an amplified effect on her employees’ growth because of her self-described servant leadership approach, and focus on diversity, equity, and inclusion. Crystal leadership resulted her to be featured in Yahoo’s EMpower Ethnic Minority Executives Role Model list.

Crystal has an undergrad in Risk Management and Insurance, a Master’s in Business Administration, and a Master’s in Health Administration, from Georgia State University. She currently resides in Atlanta, GA.