The Andrew Faris Podcast AI Is Making Creative Testing Campaigns Obsolete
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Feb 20, 2025 Discover how AI is transforming the landscape of meta ads, making traditional testing methods obsolete. Learn about an upcoming AI tool that automates ad generation, enabling low-cost, high-quality creations. Hear success stories of clients using advanced AI technologies for efficient ad strategies. Explore the importance of innovative distribution tactics and skilled offshore teams to maximize ad performance. Embrace the shift from outdated methods to automation for smarter ad spending and improved campaign success.
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AI Obsoletes Creative Testing
- Still running creative testing campaigns on Meta indicates insufficient consideration of AI's role.
- AI is revolutionizing creative production, making dedicated testing campaigns obsolete.
Shifting Costs
- Creative production costs are decreasing rapidly due to AI.
- Distribution cost is now the limiting factor in ad creation.
AI Ad Generation Tools
- Andrew Faris discusses a $200 AI tool generating endless still image ads.
- He mentions a client successfully using AI avatars, scripts, and voiceovers for ad creation.