In this episode, Mike Jackness interviews Michael Kaufman – the CEO of ProTuff Products. We talk about Kaufman's journey in the e-commerce industry, how he differentiates his products by offering an extended warranty and how lifetime warranties guarantees 5 star reviews.

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How Do You Use Lifetime Warranties To Guarantee 5 Star Reviews?

As a shopper on Amazon, you've probably bought something that have warranty cards as a part of the products' insert.

But most companies don't stand behind their warranty policy, or they just straight up have flimsy policies.

Having a lifetime warranty means that you'll have to approve every warranty that comes in, no matter what. However, the bright side to this is that this almost always guarantees a 5-star review since you will actually be standing behind your own warranty policy.

The Big Takeaways of Today's Episode

Offering a lifetime warranty can help differentiate your products and build a solid review profile.
Automating the warranty registration and claim process can save time and money, since you don't have to hire someone to approve warranties.
Selling seasonal products can be challenging, but offering incentives for early registration and extending the product's use for other purposes can help mitigate the seasonality.
Building a list through warranty registration is a TOS-compliant way to communicate with customers on Amazon.
Choosing the right warranty duration and offering additional benefits can encourage customers to register and leave positive reviews.

Lifetime Warranties Episode Timestamps:

00:00 - Introduction and Small Talk
03:14 - ProTuff Products and the Pool Tools Niche
11:29 - Differentiating Products with a Lifetime Warranty
18:10 - Building a List through Lifetime Warranty Registration
21:03 - Incentivizing Lifetime Warranty Registration and Positive Reviews
26:57 - Streamlining Warranty Management

As always, if you have any questions or anything that you need help with, reach out to us at support@ecomcrew.com if you're interested.

Don’t forget to leave us a review on iTunes if you enjoy our content. If you have any questions, send us an email at support@ecomcrew.com. We'd love to help you in any way we can.

Thanks for listening!

Until next time, happy selling!

Hamish & Andy 2020 Ep 118