45. Lisa Virgini @ Mondelēz on How Business Acumen Makes For Better Insights

Today’s guest, Lisa Virgini, has more than 15 years of experience in consumer insights, strategy, and senior brand marketing at places like Coca-Cola, Ipsos, and Mondelēz. And soon, she is stepping out on her own.

Lisa talked with Meagan about the power of leveraging experts, why there is no turnkey solution, and her journey into starting her own consultancy.

Tune in to learn:
• What makes a great generalist
• Why business acumen makes you a high-quality asset
• How connecting the dots can lead to understanding the whitespace in the market and truly enable you to find the “So what?”

Thanks again to Lisa for taking the time to speak with us for this episode. We wish her all the luck as she ventures into her new journey.

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