Craig Hewitt - The Current State and Potential Future of Podcasting

Craig Hewitt, founder of Castos, joined me on Ditching Hourly to discuss the current state and potential future of podcasting as a medium for building trust with your audience.

AI Summary

In this episode of Ditching Hourly, Jonathan Stark speaks with Craig Hewitt, founder of Castos, about the evolving landscape of podcasting. They discuss the shifting definitions and formats of podcasts, the importance of different content strategies, including private and hybrid podcasting, and the impact of new technologies like AI. Craig also shares insights on leveraging platforms such as YouTube and podcasting for trust-building and discovery, what makes podcasts unique in the AI era, and tips for solo business owners looking to optimize their content. The conversation is packed with actionable advice on how to effectively use podcasting to build authority and nurture audiences.

Chapters

• (00:00) - Introduction and Guest Welcome
• (01:14) - The Evolution of Podcasting
• (02:24) - Private and Hybrid Podcasting Explained
• (03:27) - The Role of Video in Podcasting
• (05:21) - Discovery and Monetization Strategies
• (06:44) - Business Models for Podcasters
• (09:34) - Content Strategy and Audience Engagement
• (16:14) - The Future of Podcasting and Platforms
• (29:09) - Content Strategy and Funnel Optimization
• (30:36) - The Power of Long-Form Audio
• (31:46) - Podcasting for Authority Building
• (34:24) - YouTube as a Discovery Platform
• (34:48) - Shorts, Segments, and Long-Form Content
• (51:18) - The Role of AI in Content Creation
• (55:44) - Private and Hybrid Podcasting
• (59:12) - Conclusion and Future of Podcasting

Craig’s Links

• Castos » https://castos.com/
• Craig’s Website » https://craighewitt.com/
• Craig’s YouTube » https://www.youtube.com/@thecraighewitt
• Craig’s LinkedIn » https://www.linkedin.com/in/craig-hewitt-78386a66/

The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.

Hope to see you there!