Scaling to $2 Billion, backed by Oprah, Katy Perry to solve the Global Food Waste Issue: a Conversation with James Rogers, Founder & CEO, Apeel Sciences

Our next guest is tackling the food waste problem by applying what he and his team have learned from nature. They created a plant-based protective coating that can make fruits and vegetables last longer. When the average household wastes over 30% of their food and throws $1,500 of the food they buy into the trash, you can see how it’s crucial to work to reduce this impact on our planet and our pocketbooks. 

Apeel is commercially available for avocados, organic apples, cucumbers and citrus fruits (lemons, limes, mandarins, oranges and grapefruit)- so they can stay fresher longer in the supply chain and in our homes. I chatted with my friend, James Rogers, Founder & CEO of Apeel when we were together in Oklahoma City about his journey over the last decade, and how he’s finally getting closer to his “why” in the first place.

ABOUT JAMES:

Dr. James Rogers is Founder and CEO of Apeel, a company that’s fighting the global food waste crisis by using materials found in nature to help food last longer — a sustainable approach to enable a more abundant future for the entire supply chain. Apeel’s mission has enabled Dr. Rogers to learn from and collaborate with thought leaders from all segments of the global food system. Founded in 2012, Apeel works with a global network of suppliers to serve retail customers across the globe with longer-lasting organic and conventionally grown produce, ensuring a fresher experience for customers at home. Apeel also invests its expertise in biological and data science toward helping retailers solve their fresh challenges and securing new opportunities for growth.

www.apeel.com

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Billion Dollar Moves is THE show for the audacious next generation leader; featuring the top US-Asia funders & founders. From the growing pains of a unicorn journey to IPO, scaling a venture capital firm, we deconstruct the world of venture & business. Learn from the crème de la crème so YOU too, can make #billiondollarmoves — in venture, in business, in life.

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