How I Built This with Guy Raz Advice Line with Chet Pipkin of Belkin International
11 snips
Nov 13, 2025 
Chet Pipkin, the founder and former CEO of Belkin International, shares invaluable insights on entrepreneurship. He emphasizes the importance of solving real consumer problems as a path to success. His conversation with Meredith Hudson, founder of Sideline Bags, dives into inventory planning strategies for her fast-selling backpack organizers. Chet advises on the power of building trust with suppliers and discusses grassroots strategies to grow B2B sales, reminding entrepreneurs to embrace limitations and stay true to their vision.
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Solve A Real Problem First
- Identify a real problem customers have and build a simple, elegant solution to it.
- Avoid solutions in search of problems because funding won't save them.
Make Switching Effortless
- Make adoption frictionless: don’t raise costs or add inconvenience for users.
- Use hospitality seeding so customers can try your product firsthand.
Design For Desire, Not Just Ethics
- Elevate design and positioning to make sustainable products desirable, not just ethical.
- Aim for a luxurious, memorable experience like Method or Aesop to broaden appeal.