The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs You Don’t Need an Online Business to Get Rich ⏐Holdco Bros. Ep. #197
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Jul 18, 2025 Discover the power of zigging while others zag as the hosts dive into The Flower Letters, a nostalgic subscription service thriving on traditional mail. Explore unique business concepts like analog pen pal chess games and choose-your-own-adventure letters for kids. Learn how AI can enhance storytelling and foster connections through tailored narratives. Plus, brainstorm ideas for a niche wedding vendor directory and entertaining video games. This podcast brims with innovative strategies that combine creativity and technology for scalable business success.
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The Flower Letters Success Story
- The Flower Letters sends two handwritten-style letters monthly, telling WWII love stories to subscribers for $10 each.
- This old-fashioned storytelling format creates low churn since readers stick around to learn the story's ending.
Zig While Others Zag
- The Flower Letters succeed by zigging when others zag with slow, suspenseful letter delivery.
- This counters instant gratification culture by offering a trickle of content that builds anticipation.
Low Cost, High Margin Model
- The Flower Letters generated roughly $310,000 monthly from 31,000 subscribers, relying solely on word of mouth.
- Their gross margins are high since printing and postage costs are very low, leveraging USPS as a key asset.