Episode 84: Project the Right Image

When was the last time you thought about the impact of your organization’s brand? What about your own image? A strong brand and image builds trust and can leave a memorable impression; an impression that lends to what can be expected. This type of reputation translates into value. 

Lisa Shorr shares why it is important within the tech sector to know the strength of your brand. Lisa is a Speaker, Corporate Brand & Image Consultant and Owner of Secure Future Tech Solutions. 

Highlights include:

Her journey into technology and becoming an image consultant.

Shorr to Shine System as a framework.

B.R.A.N.D. Method which led to her soon to be released book, Your B.R.A.N.D; Unleashed. B.R.A.N.D stands for:

B – Professional Behaviors

R – Respect yourself, your corporate brand and your client’s brand

A – The Power of your Appearance 

N – Effective Networking 

D – Dynamic Dialogue 

Consistency is key and you have to set yourself apart from the “sea of sameness.”

The need for more female role models and allies. "It's important to have that empathetic view of what it means to be a woman in tech."

Connect with Lisa on LinkedIn and visit shorrsuccess.com to stay connected with her work and to sign up for information about her book release. For our listening audience, Lisa is offering a free report on how your company image could be costing your MSP money (shorrsuccess.com/msp-free-report/)