The Editing Podcast
Paddy Galloway Tells Us How To Edit YouTube For TV
Nov 30, 2023
Paddy Galloway, an expert in YouTube editing for TV, discusses the rise of YouTube on TV and the importance of tailoring videos for this medium. They explore topics such as creating satisfying intros, the significance of custom music, and the impact of the first 30 seconds. They also discuss storytelling concepts, good vs. bad CTAs, and why certain content, like Avengers, wouldn't work on YouTube.
37:36
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Quick takeaways
- Television is becoming the next frontier for YouTube, offering opportunities for creators to reach a wider audience and engage viewers with deeper storytelling.
- Crafting a strong video introduction is crucial in capturing viewer attention and building trust, by grabbing attention immediately and delivering a clear message.
Deep dives
TV is the Future of YouTube
The podcast discusses the growing importance of television as the next big platform for YouTube content. It highlights the increase in TV viewership and the opportunities it presents for creators to reach a wider audience. The longer video length on TV allows for more storytelling and depth, leading to increased viewer engagement. The podcast also emphasizes the need for editing choices that cater to TV viewing, such as clear on-screen text and slower pacing. Overall, the episode explores the shift towards premium content on YouTube and the potential for shows to rival traditional television in terms of quality and impact.
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