The Russell Brunson Show

Offers Will Change Your Life: The Stories Behind My Biggest Turning Points | #Success - Ep. 90

13 snips
Nov 24, 2025
Dive into the transformative power of offers! Discover how a simple $37 offer turned into a $37,000 success story. Listen to the gripping tale of a high-ticket idea that saved a business from payroll woes. Hear about the crisis when merchant accounts vanished overnight and how a $1,000 teleseminar brought in crucial revenue. Learn why making many offers can lead to breakthroughs, even after multiple failures. Get inspired to create irresistible offers that can change your life!
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ADVICE

Make Offers Relentlessly

  • Put out offers constantly and treat them as experiments to learn what works and what doesn't.
  • The person who makes the most offers in a market usually wins, even if many offers fail.
ANECDOTE

The $37 Grinch Sale That Bought Couches

  • Russell created a $37 'Grinch sale' to buy his wife a couch and promised to put buyers' names on a Christmas card.
  • The offer sold $37,000 in three days after an affiliate amplified it, showing how a single well-crafted offer can go viral.
ANECDOTE

A High-Ticket Offer That Saved Payroll

  • Facing payroll shortfalls, Russell's team brainstormed and built a $5,500 high-ticket live coaching offer.
  • That single offer brought nearly $60,000 in ten days and became a core revenue stream for years.
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