The Matt Gray Show
how SMART people will use social media in 2025 I EP 64
Mar 26, 2025
Discover key strategies for growing your personal brand on social media over two years of exploration. Learn about mastering platforms like X, LinkedIn, YouTube, and Instagram through engaging content and effective metrics. Uncover the importance of balancing content quality with production frequency for YouTube success. Delve into the idea of building a personal media company for sustainable growth, and understand how to engage authentically while expanding your audience. Get ready to optimize your approach for 2025!
39:16
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Quick takeaways
- Engaging audiences on social media requires transitioning from entertainment to sharing valuable insights and personal narratives.
- Establishing a personal media company with a well-defined content calendar and a supportive team enhances sustainable growth and consistency.
Deep dives
Strategy for Personal Brand Growth on X
A key strategy for expanding reach on X involved transitioning from purely entertaining content to sharing valuable insights that can assist the community. The speaker started with 5,000 followers and emphasized focusing on personal narratives and relatable experiences as pivotal factors for engaging audiences. This approach shifted the strategy from mere follower growth to providing actionable advice and idea-sharing, which resonated more deeply with users. Additionally, reflecting on past five years and organizing insights into specific categories helped in crafting relatable and personal content.
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