I always love to sit down with a fellow female entrepreneur, plus I count today’s guest a friend too, which is always fun. Her name is Jenny Thompson and her talents include natural health advocate, fearless business strategist, and expert marketer, among others.

She took a leap and started a new technology called SafetyPIN. Like a TSA pre-check for the web, SafetyPIN is a way to ensure the person on the other end of a digital transaction is trustworthy and reliable. As you can imagine there’s a great need for this in today’s world when we are often trusting strangers through the use of services like AirBnB, Uber, Lyft, Care.com (and the list goes on).

With SafetyPIN holders currently in 39 states, Jenny is working to build awareness and make “Do you have a SafetyPIN?” part of every conversation in the sharing economy.

Episode Highlights on SafetyPIN

Jenny’s amazing story of personal reinvention as a businesswoman and entrepreneur
The dog-sitting transaction gone bad that gave her the idea for SafetyPIN in the first place
The shocking reasons a traditional background check isn’t all it’s cracked up to be (you’ll never think of one the same way again)
How Jenny teamed up with financial experts, forensic psychologists, and criminal investigators to design a better safety check
Ways to use SafetyPIN in your own home, and safe practices when interacting online
Jenny’s advice to other entrepreneurs thinking about taking the leap
And more!

Resources We Mention

GetaSafetyPin.com

More From Wellness Mama

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This episode is sponsored by Kasandrinos Olive Oil. I love family owned companies with a mission and that are dedicated to making the highest quality products and supporting sustainable agriculture and this olive oil fits the bill. Founded by an active duty marine, Tony Kasandrinos, and his sister whose family is from Greece, this company is dedicated to the absolutely highest quality olive oil with the most amazing flavor. With all the controversy over some olive oils being adulterated and diluted, they go above and beyond to test for purity. In fact, all of their olive oil has 3 independent chemical analysis tests done by 3rd party labs. Two

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