Fat Mascara Ep 131: Soko Mascara
Nov 9, 2018
Charlotte Cho, founder of Soko Glam, joins as the guest in this episode. They discuss the origins of K-beauty, double-cleansing, skip care, humidifiers, and more. They also delve into the success of Soko Glam, the launch of 'then I met you', and the misconception surrounding the 10-step skincare routine.
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Soko Glam's Humble Beginnings
- Charlotte Cho started Soko Glam in 2012 by shipping Korean beauty products from her apartment closet.
- They began as a small, passion project educating US customers about K-beauty.
K-Beauty Term Origins
- The term "K-beauty" was popularized alongside the broader Korean culture boom but wasn't commonly used in Korea.
- It helped educate US audiences about Korean skincare as distinct from Western beauty trends.
Sheet Masks as Gateway Product
- Sheet masks became the gateway K-beauty product because they're affordable and deliver immediate results.
- They lowered the barrier for consumers new to Korean skincare to experiment comfortably.