Ep 131: Soko Mascara
Fat Mascara
00:00
Charlotte Cho's Journey into Skincare and K-beauty
In this chapter, Charlotte Cho talks about her experience living in Korea and how it sparked her interest in skincare and K-beauty. She shares the challenges she faced in introducing Korean beauty products to the US market and the popularity of K-beauty due to its unique skincare categories and affordable price points. The chapter also discusses the influence of media coverage on the success of her brand and debunks misconceptions around the 10-step skincare routine.
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