Aligning Your Internal and External Culture with Craig Cooke - Ep. 160

In this highly-aligned episode, Craig Cooke, Principal Consultant of C-Squared Professional Consulting, shares how he helps excutive leaders develop strong cultures that are highly aligned both internally and externally. 

You will discover:

- Why you should have a brand strategy document (and what it should have in it)

- 2 questions you can use to assess the strength of your culture (and the surprising group you should ask)

- the surprising and even paradoxical secret to staying nimble as an organizaiton


Craig Cooke is a successful entrepreneur who had the foresight to start a “digital first” company utilizing the Internet long before “digital first,” “digital transformation,” and other buzzwords of today were created. With $1,300 and an Apple computer, he started RhythmNet.com with a couple of friends. Over the years of struggle and adaptation, “Rhythm” was sold to a world-class digital creative agency in 2019. Craig completed a 26-year marathon of running the company as CEO. While at Rhythm®, Craig worked with the middle market to large enterprise companies, such as American Honda Motors, Beats by Dr. Dre, Segway, U.S. Bank, Abbott Labs, and many other B2C and B2B brands.


Want to learn more about Craig Cooke's? Check out his website at https://csquaredpro.io and get the first chapter of his book Business Kung Fu for free at https://csquaredpro.io/books/