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Freelance to Founder
When To Call Yourself an Agency
Jun 28, 2024
Call-in guest Austin seeks advice on transitioning to an agency, setting project prices, and targeting higher paying clients. The podcast discusses the benefits of rebranding, clear messaging in marketing, and developing software based on client needs.
59:13
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Quick takeaways
- Transition from freelancing to agency model involves effective marketing and messaging strategies.
- Consider productizing services for subscription-based solutions and tailored web apps for industry clients.
Deep dives
Deciding to Transition to an Agency Model
Considering the transition from freelancing to an agency model, the host focuses on the challenges of marketing and messaging. The guest shares experiences with existing clients and prospects, contemplating the effectiveness of local networking versus broader marketing strategies like blogging and lead magnets.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode