Why Your Work Won’t Speak for Itself: Branding Lessons from a Costly Visibility Mistake — Sapna Pieroux

My guest for Episode #319 of the My Favorite Mistake podcast is Sapna Pieroux, award-winning author of Let’s Get Visible!, a branding consultant, and the founder of Inner Visions ID.

Episode page with video, transcript, and more

With a background spanning 20 years in media and experience working with major brands like Toyota, Sony, and L’Oréal, Sapna shares the defining mistake that led her to a new level of impact: believing that her great work alone would speak for itself. Early in her entrepreneurial journey, she hid behind a company logo and resisted putting herself out there—fearing criticism, judgment, and even considering a pseudonym for her book.

In this honest and inspiring conversation, Sapna shares how she overcame those fears and the societal pressures—especially those that affect women and people of color—to stay small or silent. Through her own evolution, she discovered the power of personal branding and visibility, not just for business growth but for personal confidence. She now helps leaders and teams align their business and personal brands so they can show up with clarity, confidence, and credibility in a noisy world.

We also explore common branding mistakes—like trying to DIY logos without strategy—and how Sapna’s signature “Do-Say-See” model helps entrepreneurs and professionals build trust and influence. Whether you're just starting out or trying to get unstuck, Sapna’s insights on visibility, imposter syndrome, and brand alignment will give you practical tools and thoughtful encouragement.

Questions and Topics:

• Is branding more about how others see you—like a nickname—than what you say about yourself?
• What was your favorite mistake?
• How was hiding behind your logo hurting your business?
• How close were you to publishing your book under a pseudonym?
• Was your publisher encouraging you to publish under your real name?
• What do you now teach others about personal branding as a result of that mistake?
• Why do you think many women hesitate to talk about their accomplishments?
• How did red become such a key part of your brand?
• What are some early steps someone can take to build their personal brand if they’re nervous about putting themselves out there?
• What gave you more confidence to show up consistently?
• How did entering awards help you boost your visibility and credibility?