211. Winning With Purpose - Humanizing the Digital Experience

In this episode, host Michael Marchuk talks with Maureen Burns about her book "Winning with Purpose" that was co-authored with Fred Reichheld and Darci Darnell. We'll be exploring how the primary purpose of a business should be to enrich the lives of its customers which leads generating good profits.  This enrichment is directly linked to the digital transformation efforts that organizations are using to reach their customers in a more personalized way.

Here’s what we talked with Maureen about:

1. Why customers need to feel cared for
2. How providing customer satisfaction isn't enough
3. What the Golden Rule can do for the way you think about your customers' experiences
4. Why this isn't just for B2C companies, but for B2B as well

To read more on this subject, check out Maureen's book, Winning with Purpose: https://www.amazon.com/Winning-Purpose-Unbeatable-Strategy-Customers/dp/1647821789

To listen to our first podcast with Maureen, "Will the Bots Love Your Customers": https://podcasts.apple.com/us/podcast/102-will-the-bots-love-your-customers/id1500724425?i=1000531643044

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