Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold EP. 56- DUMP Dead Email Addresses? I Ask Us ANYTHING
In this episode of "Ask Us Anything", host Jay Schwedelson answers a work question about whether to remove non-engaged email addresses from email lists, and a "ridiculous question" about his thoughts on waiters not writing down orders at restaurants.
Key Discussion Points:
- Removing non-engaged email addresses after 2+ years of inactivity to improve metrics and deliverability
- Still using non-engaged emails for targeting on platforms like LinkedIn and Meta
- An anecdote about a frustrating restaurant experience with a waiter not writing down the order
- Jay's strong belief that it's not impressive for waiters to memorize orders, it often leads to mistakes, and he will continue requesting written orders
And MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
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