Facebook Ads and the COVID Crisis: Early Advice and Observations

EDITOR'S NOTE: All coronavirus information accurate as of time of recording on March 20, 2020.

Many gyms across the world have been forced to shut their doors in response to the coronavirus pandemic. However, gym owners still need to make ends meet. So what should they do about advertising during this crisis?

Digital-marketing expert Mateo Lopez is here to tell you what to consider before pulling the plug on your ads and how to adapt them to fit the situation.

Links:

Join the Gym Owners United group on Facebook
COVID-19 Resources
Free Tools
Book a Free Call

Contact:

mateo@twobrainbusiness.com
mike@twobrainmedia.com

Timeline:

3:49 – Should you run ads right now?

6:09 – How to get Two-Brain Business’ free guide, “How to Add Online Training in 24 Hours.”

9:15 – Pros: Ads are cheap right now.

12:22 – To get leads, you need to adapt your offer.

13:18 – How to stand apart from the big online training companies.

15:22 – Some ads for inspiration. 

18:00 – Digitizing the No-Sweat Intro.

19:14 – The problems your service can still solve for clients.

24:48 – How to phrase your ad copy.

27:55 – Why you need to figure out how to keep getting new clients.

31:04 – Don’t forget to update your website and automations.

33:32 – Where to get help rewriting your website and automation copy.

35:29 – Is this the right time to run an engagement campaign?

37:29 – “Stay home, stay fit”– how Mateo would advertise during this time.