Kickoff Sessions

#263 Dakota Robertson - Writing Online Made Me $1M+ by 26

18 snips
Jan 16, 2025
Dakota Robertson, Founder of Growth Ghost, shares his journey from struggling to make ends meet to building a million-dollar ghostwriting business by age 26. He emphasizes the importance of clarity, problem-solving, and consistency, guiding writers on how to find profitable niches—even with a small audience. Dakota discusses turning tweets into revenue and the unsexy habits of discipline and iteration. He highlights that selling is a crucial skill that builds trust, proving that focusing on solving problems can lead to genuine success.
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ANECDOTE

Nicotine And Modafinil During Launches

  • Dakota abused nicotine and modafinil during launches but later stopped when he saw health impacts on his HRV whoop data.
  • He set guardrails and recognized addictive tendencies to regain control over stimulants.
ADVICE

Match Pricing To Client Maturity

  • Price services to match client maturity and systems; lower-priced clients often stay longer.
  • Avoid charging high retainers to clients who want only vanity metrics like followers.
INSIGHT

Stacking Small Wins Builds Identity

  • Dakota stacks small wins across fitness, social skills, and business to build identity and confidence.
  • Repeated, visible progress converted helplessness into agency and momentum.
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