Beyond 7 Figures: Build, Scale, Profit Enhance Your Online Presence ft Lyndsi Edgar
In this episode of the Beyond Seven Figures podcast, we explore digital marketing strategies that significantly impact business growth, with a focus on LinkedIn's vital role in B2B and professional services. We'll cover how to craft messages that resonate with your target audience and create engaging content that boosts your online presence. Whether you're a seasoned entrepreneur or just starting out, this episode offers actionable insights to enhance your brand's visibility and effectiveness.
Our guest today is Lyndsi Edgar, a digital marketing expert with over 15 years of experience. As the CEO and founder of eLuminate Marketing, she delivers innovative strategies that drive results for prestigious brands like Carnival Cruise Lines, Brightline, and Whole Foods. Recognized as one of the "Top Five Marketing Agencies to Hire" by the American Reporter, her agency excels in content marketing, social media, and online reputation management. Outside of work, Lyndsi enjoys running, scuba diving, and RV camping with her two boys and her 100-pound red lab.
In this episode you will:
- A strong presence on LinkedIn is essential for success in B2B and professional services marketing.
- Emphasizing personal branding on LinkedIn helps build authentic connections, as people prefer to engage with individuals rather than companies.
- Consistent, high-quality content on LinkedIn drives better engagement and can significantly increase audience reach over time.
- Focus on providing value and initiating genuine conversations on LinkedIn rather than just pushing for sales.
- Leverage AI as a tool for research and content creation, but don't overlook the importance of maintaining a human touch in your marketing strategies.
- Effective time management and setting non-negotiable priorities are crucial for balancing personal and professional life, as exemplified by Lyndsi's approach.
- Tailoring your content to address your audience's current challenges and needs can greatly enhance its effectiveness and relevance.
All this and more, on this week’s episode of Beyond 7 Figures.
Stay tuned next week. So, don’t forget to subscribe to the show to get that episode as soon it gets released. Until then, be profitable.
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