Apptivate: App Marketing Explained How to Engage Gen Z Mobile Users - Ngozi Ogbonna (Overtime)
Dec 8, 2020
22:47
Ngozi Ogbonna is the Head of Growth at Overtime, a social-first sports media company serving Gen Z and other millennials. The OT app that Ngozi oversees growth for focuses on giving users scores and stories really quickly.
Questions Ngozi Answered in this Episode:
- What are you focused on in your role as head of growth?
- What are some of the tactics you put in place to keep your Gen Z users engaged?
- Does email marketing or other traditional forms of marketing work with your users?
- How has Overtime evolved with its various business lines?
- Was there something you learned from your experience at TodayTix that’s transferred to your role today?
Timestamp:
- 2:58 Ngozi’s background
- 7:34 An into to Overtime and the OT app
- 10:13 How Ngozi sees “growth”
- 12:15 Keeping Gen Z hooked
- 15:52 The sweat equity of content
- 17:02 Lessons from TodayTix
Quotes:
(10:141-0:26) “It’s so funny because, traditionally, when people think about growth it’s product-led. And then, on the other side of it, growth is the performance-acquisition side. I think growth it’s the full funnel.”
(16:05-16:19) “If you can find the right formula, I definitely think that you can then utilize content from a marketing perspective to acquire users, to engage users, to ultimately retain users. So, using content to really activate a full customer funnel.”