Redefining Company Culture During Periods of Change

What is the best way to ensure a smooth workflow as a marketing leader? Alice Cherry, Chief Marketing Officer at S&P Global, claims that communication is key when leading marketing teams. Tune in to learn how Alice not only builds healthy relationships with other executives and stakeholders, but also created a brand new company culture throughout S&P Global’s merger with IHS Market. 

Tune in to learn:

• Why being comfortable with being uncomfortable is part of being a marketer (5:35)
• How Alice prepared for the IHS Market and S&P Global merger (12:55)
• What S&P Global did to create a new culture with the merger (19:20)
• About the Seek and Prosper campaign (27:05)

Mentions:

• Sylvan Learning
• IHS Markit
• Douglas Peterson, President, CEO, S&P Global
• CERAWeek
• State of Marketing Report
• Shannon Duffy Episode 
• Seek and Prosper Campaign

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