Stephanie Losee (Autodesk) on Making Content Work in Matrix Organizations

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Jul 15, 2025

Stephanie Losee, a seasoned content leader with experience at Dell and Visa, shares her insights from Autodesk on running effective content teams. She discusses building newsroom-style operations and the importance of earning stakeholder trust. Stephanie emphasizes cross-departmental collaboration, tackling silos, and how to secure buy-in for innovative content strategies. Her practical tactics highlight how small teams can achieve big results by focusing on quality and collaboration, proving that content success hinges on strong relationships and adaptability.

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ANECDOTE

Launching TechPageOne at Dell

Stephanie Losee shared how she became one of the first managing editors at Dell in 2012, transitioning from journalism to brand publishing.
She launched TechPageOne, a content site credited with generating a $1 billion pipeline in its first year.

ADVICE

Persist Through Enterprise No's

Navigating and collaborating in matrixed enterprises requires persistence and open communication.
Don't be discouraged by initial 'no' answers; they often mean "not yet" and require building trust continuously.

ADVICE

Pool Budgets for Shared Goals

To break down silos in large enterprises, find shared goals that align with different teams' KPIs and pool budgets.
Show stakeholders how combined resources can achieve greater impact than separate efforts.

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Running an enterprise content engine that truly moves revenue demands more than shiny AI tools and blog posts. In this episode, Stephanie Losee details how she built newsroom-style content teams at large companies. She shares hard-won lessons from Autodesk on earning stakeholder trust, pooling budgets for projects, and defending quality even when everyone wants a say. Stephanie digs into practical tactics for securing buy-in, driving cross-functional collaboration, and using small, focused teams to punch far above their weight.

👤 About Our Guest: Stephanie Losee

Stephanie Losee has led content engines at some of the world’s largest brands, including Dell and Visa. As the Director of Industry & Portfolio Marketing Content at Autodesk, she oversees global executive thought leadership, research, and key account content. Stephanie’s newsroom-inspired approach has helped her teams win “Content Team of the Year” and deliver programs that drive measurable business outcomes, proving that even small teams can have outsized impact when they focus on trust, quality, and collaboration.

📻 About This Season of the Animalz Podcast: Enterprise Content Marketing

This season on the Animalz Podcast, we’re pulling back the corporate curtain to show you how the largest, most complex B2B SaaS teams actually get content out the door. Our mission: demystify these hidden machines and reveal what it really takes to run content at scale.

Hear from content leaders of some of the biggest names in SaaS sharing the systems they've built, the battles they've fought, and the lessons they've learned along the way.

⏳ Timestamps

00:00 – From journalist to enterprise content
03:17 – Building Fortune 500 content studios
07:47 – Solving matrix puzzles
08:41 – Tech Page One drives $1B pipeline
11:37 – Buy-in: “no” means “not yet”
14:04 – Rebranding Autodesk’s content engine
16:05 – State of Design & Make insights
19:05 – Tiny team, huge results
25:17 – Content teams as enablers
29:12 – AI’s limits in localization
34:54 – Staying curious after AI failures
37:48 – New security risks with AI
40:57 – Where to follow Stephanie and learn more

🌐 Mentioned Links & Resources

TED AI (01:57): In-person events Stephanie attends for honest talks about AI trends and industry changes.
RSA Conference (35:22): Security-focused event where Stephanie learned about enterprise concerns with AI.
Fortune magazine (03:43): Stephanie’s former employer, where she worked as a technology journalist before moving into brand content.
Dell Tech Page One (06:08): Early brand-content site Stephanie created at Dell, credited with influencing $1 billion in pipeline.
Content Marketing Institute (01:05): Industry group and early leaders in content marketing, noted for shaping the field.
Politico Focus (01:00): Sponsored-content studio Stephanie launched after Dell, building on her work in brand journalism.
Visa (03:23): Stephanie served as Senior Director of Content here before joining Autodesk.
Autodesk – Redshift/Design & Make (11:53): Autodesk’s brand-content channel and its rebrand, both shaped by Stephanie’s leadership.
State of Design & Make Report (14:21): Global insights program and campaign run by a small team, used as a case study in content impact.

Connect with Stephanie Losee to follow her work on enterprise content, newsroom leadership, and high-impact content programs. For more on her team’s flagship research, explore Autodesk’s State of Design & Make Report.

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