Running an enterprise content engine that truly moves revenue demands more than shiny AI tools and blog posts. In this episode, Stephanie Losee details how she built newsroom-style content teams at large companies. She shares hard-won lessons from Autodesk on earning stakeholder trust, pooling budgets for projects, and defending quality even when everyone wants a say. Stephanie digs into practical tactics for securing buy-in, driving cross-functional collaboration, and using small, focused teams to punch far above their weight.
👤 About Our Guest: Stephanie Losee
Stephanie Losee has led content engines at some of the world’s largest brands, including Dell and Visa. As the Director of Industry & Portfolio Marketing Content at Autodesk, she oversees global executive thought leadership, research, and key account content. Stephanie’s newsroom-inspired approach has helped her teams win “Content Team of the Year” and deliver programs that drive measurable business outcomes, proving that even small teams can have outsized impact when they focus on trust, quality, and collaboration.
📻 About This Season of the Animalz Podcast: Enterprise Content Marketing
This season on the Animalz Podcast, we’re pulling back the corporate curtain to show you how the largest, most complex B2B SaaS teams actually get content out the door. Our mission: demystify these hidden machines and reveal what it really takes to run content at scale.
Hear from content leaders of some of the biggest names in SaaS sharing the systems they've built, the battles they've fought, and the lessons they've learned along the way.
⏳ Timestamps
- 00:00 – From journalist to enterprise content
- 03:17 – Building Fortune 500 content studios
- 07:47 – Solving matrix puzzles
- 08:41 – Tech Page One drives $1B pipeline
- 11:37 – Buy-in: “no” means “not yet”
- 14:04 – Rebranding Autodesk’s content engine
- 16:05 – State of Design & Make insights
- 19:05 – Tiny team, huge results
- 25:17 – Content teams as enablers
- 29:12 – AI’s limits in localization
- 34:54 – Staying curious after AI failures
- 37:48 – New security risks with AI
- 40:57 – Where to follow Stephanie and learn more
🌐 Mentioned Links & Resources
- TED AI (01:57): In-person events Stephanie attends for honest talks about AI trends and industry changes.
- RSA Conference (35:22): Security-focused event where Stephanie learned about enterprise concerns with AI.
- Fortune magazine (03:43): Stephanie’s former employer, where she worked as a technology journalist before moving into brand content.
- Dell Tech Page One (06:08): Early brand-content site Stephanie created at Dell, credited with influencing $1 billion in pipeline.
- Content Marketing Institute (01:05): Industry group and early leaders in content marketing, noted for shaping the field.
- Politico Focus (01:00): Sponsored-content studio Stephanie launched after Dell, building on her work in brand journalism.
- Visa (03:23): Stephanie served as Senior Director of Content here before joining Autodesk.
- Autodesk – Redshift/Design & Make (11:53): Autodesk’s brand-content channel and its rebrand, both shaped by Stephanie’s leadership.
- State of Design & Make Report (14:21): Global insights program and campaign run by a small team, used as a case study in content impact.
Connect with Stephanie Losee to follow her work on enterprise content, newsroom leadership, and high-impact content programs. For more on her team’s flagship research, explore Autodesk’s State of Design & Make Report.
💡 Enjoyed this conversation? Subscribe to our podcast wherever you listen to podcasts, or head over to Animalz Podcast. You can also follow us on X or LinkedIn.
