Ever feel like your technical expertise is sabotaging your sales? Learn how to avoid the common pitfall of over-educating customers at the wrong time, a mistake that could be costing you business. Join Joseph and Clay as they discuss the delicate art of balancing trust-building with concise communication. Through real-life scenarios, they reveal strategies to prevent clients from demanding premature cost estimates or rejecting crucial upgrades. Master the timing and presentation of your solutions to keep control of the sales process and elevate your professional competence.

But it doesn't stop there. In the second half of our episode, we shift gears to a critical aspect of your work: system inspections. We break down a robust inspection strategy, beginning with the initial approach to opening panels and identifying potential issues. Avoid jumping to conclusions and learn how to document findings effectively, ensuring you provide accurate information without causing unnecessary concern. Stay tuned for these actionable insights designed to supercharge your business.

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Ep 2 - How Educating Customers Too Soon Is Killing Your Sales Potential