Youpreneur: The Profitable Personal Brand Expert Business!
Non-Funnel Marketing Hacks for Personal Brands with Nicholas Kusmich
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Podcast summary created with Snipd AI
Quick takeaways
- Traditional funnel approach may not be effective for solution seekers, businesses should target them by removing restrictive steps and speaking their language.
- To increase sales in lower-end offers, businesses should focus on getting more customers, increasing average order value, and increasing frequency of purchases.
Deep dives
Challenging the Traditional Funnel Approach
The traditional funnel approach of gathering leads through opt-ins and multiple steps in the buying process may not be effective for solution seekers. Solution seekers are interested in finding a solution to their problem quickly and value time over money. By removing restrictive steps and speaking the language of solution seekers, businesses can target these individuals more effectively. Webinars can still play a role in converting leads, but they should be positioned as conversion events rather than lead generation events. Additionally, focusing on increasing the value of each transaction through order bumps, upsells, and implementing a flywheel method can help boost revenue. Creating a monthly recurring revenue (MRR) model, such as a membership or subscription, can also increase the average lifetime value of customers.
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