The Ineffectiveness of Traditional Funnels

Nicholas Kusmich is the founder of H2H Media Group, a consulting and META advertising agency which has generated over $600 million in revenue since 2007! Nic helps information entrepreneurs predictably scale their revenue and time by easily getting more clients with marketing that doesn't suck.

In this episode, Chris and Nic discuss non-funnel marketing hacks for personal brands, limitations that come with conventional marketing funnels, how to increase your number of sales and much more.

Episode Timestamps

• [07:28] - Exploring Biohacking and Stem Cell Therapy
• [15:25] - The Importance of Self-Awareness
• [17:18] - The Integration of Work and Life
• [25:59] - The Power of Facebook Ads for Business Growth
• [26:04] - The Anti-Funnel Approach: A New Perspective
• [27:06] - The Power of Direct Selling: A Personal Experience
• [27:55] - The Problem with Traditional Funnels
• [30:09] - The Two Types of Prospects: Information Seekers vs Solution Seekers
• [40:52] - The Role of Webinars in the Anti-Funnel Approach
• [43:51] - Advice for Increasing Sales in Low to Medium Ticket Offers

Essential Learning Points From This Episode

• Nic's bio-hacking exploration and its influence on his entrepreneurial mindset
• The limitations of conventional marketing funnels
• Benefits of following a non-funnel, fast track approach
• Nic's advice for increasing sales and how to do it effectively

Important Links & Mentions From This Episode

• Connect with Nicholas
• Take the FREE Scale to Seven™ Scorecard
• Join the Youpreneur Incubator Community
• Apply for Chris’ Inner Circle, the Round Table Mastermind
• Subscribe to Chris’ YouTube Channel
• Browse the Youpreneur FM Podcast Archive

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