25min chapter

Youpreneur: The Profitable Personal Brand Expert Business! cover image

Non-Funnel Marketing Hacks for Personal Brands with Nicholas Kusmich

Youpreneur: The Profitable Personal Brand Expert Business!

CHAPTER

The Ineffectiveness of Traditional Funnels

They discuss their experience with funnels and why they believe funnels are ineffective. They talk about how funnels slow down the buying process, are complex, and attract the wrong prospects. They distinguish between information seekers and solution seekers, and argue that most funnels are designed for information seekers, while they believe solution seekers are more valuable.

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