Scaling with Sanity: The Anti-Burnout Blueprint from Matt Gray | #Success - Ep. 35

20 snips

May 14, 2025

Matt Gray, an entrepreneur and founder of Founder OS, shares his journey of building a thriving business without burnout. He discusses transforming long-form videos into over 30 content pieces and generating 12,000 leads monthly through an organic content engine. Matt reveals his approach to avoid direct selling on social media and emphasizes the importance of personal branding. He also explores overcoming burnout, effective hiring strategies, and how travel fuels creativity—all while maintaining a balanced, fulfilling life as a founder.

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ANECDOTE

Matt Gray's Overcoming Burnout Story

Matt Gray shared how he overcame burnout by quitting smoking and drinking, replacing them with journaling and coaching.
This personal health shift improved his energy and mindset for business and life.

ADVICE

Avoid Direct Social Selling

Build an organic content funnel to grow your audience and collect emails without burning them out with direct sales.
Use valuable lead magnets and newsletters to nurture leads and convert off social platforms.

ADVICE

Simple ManyChat Strategy

Keep ManyChat automations simple with limited CTAs and flows to avoid confusion and chaos.
Have dedicated people monitor and adjust your messaging sequences to maintain engagement quality.

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What if you could build a thriving business, grow a massive audience, and still have the freedom to live life on your terms?

In this episode of The Russell Brunson Show, I sit down with Matt Gray, an incredible entrepreneur and founder who’s done just that. After exiting his first company, building HERB into a 14-million-person media brand, and now leading Founder OS, Matt has figured out how to scale without stress, attract high-level talent, and turn content into consistent growth.

If you’re an entrepreneur or creator trying to build a business and a life you love, this conversation is packed with frameworks and mindset shifts that can help you get there.

Key Highlights:

How Matt turns one long-form video into 30+ pieces of content across platforms
The structure behind his organic content engine that brings in 12,000+ leads per month
Why he avoids selling directly on social and what he does instead to convert cold traffic
The systems and team setup that keep his business running while he travels the world
How he overcame burnout, quit smoking and drinking, and rebuilt his health and energy
What a founder-led brand really is and why it’s the key to long-term growth

We also go deep into personal branding, content strategy, hiring, time freedom, and the hidden cost of sedating stress instead of solving it. Matt even shares his book-writing process, his thoughts on founder identity, and what it really takes to build something that lasts.

This one’s not just about marketing and business. It’s about building a company that actually fits your life.

Let’s dive in!

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