70: Launch Your Business in 7 Days: Interview with Justin Mares
Nov 24, 2015
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Entrepreneur and growth expert Justin Mares shares valuable insights on seizing opportunities, scaling success, customer acquisition strategies for startups, utilizing free email courses for book promotion, launching a health food product, and achieving goals in just seven days. His practical advice and personal anecdotes make this episode a must-listen for aspiring entrepreneurs.
Validating a business idea quickly with minimal investment can lead to early success.
Leveraging existing successful products can be a lucrative path to business growth.
Deep dives
Starting a Successful Business by Refunding and Researching
Starting a successful business doesn't always require a perfect idea from scratch. The podcast discusses a case where a company was started by refunding customers and testing the market response. By offering a product with high pricing to gauge interest, the founder made over 500 dollars from a 60-dollar advertising investment. This approach shows that validating a business idea quickly with minimal investment can lead to early success.
Acquiring and Growing a Software Company Through Opportunity and Creativity
The podcast features a guest who acquired a software company for a low hundreds of thousands, growing it and eventually selling it for over $10 million. The company's success stemmed from acquiring a side project with a product developers already used. This acquisition strategy showcased how leveraging existing successful products can be a lucrative path to business growth.
Writing a Bestselling Book and Leveraging Credibility for New Ventures
The podcast guest co-authored a book titled 'Traction' that outlined strategies for startup growth. The book self-published over 37,000 copies before being acquired by Portfolio Penguin for enhanced distribution. Despite not having a backend monetization strategy, the book raised the credibility of the authors, providing better deal flow for angel investing. This example highlights how credibility from successful ventures can open doors for future opportunities.
We recently had an awesome interview with successful entrepreneur Justin Mares… and he unloaded a TON of incredible marketing and business growth insights on us!
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