Fire Your Overpriced Marketing Consultant & Use AI The RIGHT Way with Russ Henneberry

Oct 8, 2024

AI marketing expert Russ Henneberry shares insights on maximizing AI tools in marketing. He discusses the common pitfalls marketers face, like the cold start problem, and how to create tailored AI marketing hubs. Discover the importance of customizing AI to align with your brand voice and enhancing content quality. With tips for effective LinkedIn content creation and the future of AI in marketing, this conversation is all about transforming AI from a generic tool into a powerful marketing ally!

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Episode notes

Intro

00:00 • 2min

Harnessing AI for Effective Marketing

01:53 • 8min

Establishing an Effective AI Marketing Hub

09:42 • 2min

Maximizing AI in Marketing

11:21 • 22min

Leveraging AI for LinkedIn Content Creation

33:02 • 3min

Harnessing AI for Enhanced Marketing Efficiency

35:48 • 4min

AI marketing expert Russ Henneberry is sharing his advice on how marketers can leverage AI tools to their full potential. From his journey in digital marketing to the creation of AI marketing hubs, Russ will walk you through the usual mistakes marketers make with AI and how to solve them by customizing AI to your specific business needs. Be sure to tune in to hear how to overcome the "cold start" problem and use AI to enhance your content creation, copywriting, and overall marketing strategy.

Chapters

00:00:00 - Welcome to Perpetual Traffic: Your Guide to AI Marketing
00:00:22 - Meet Russ Henneberry: From Digital Marketer to AI Specialist
00:01:15 - The Power of AI: Why Most Marketers Get It Wrong
00:03:23 - Russ’s Journey: From Boredom to AI Pioneer
00:10:01 - How to Build Your Own AI Marketing Hub
00:15:32 - Customize AI to Speak Your Business’s Language
00:17:52 - Practical AI Hubs: Why Your Marketing Needs One
00:20:50 - Solving the Cold Start Problem with AI Content Creation
00:22:37 - Step-by-Step: Building a Successful AI Marketing Hub
00:23:53 - Supercharge Copywriting and Content Creation with AI
00:25:22 - Data Integration: How AI Can Elevate Your Marketing
00:28:03 - Real-World Applications: Why AI is the Future of Marketing
00:29:17 - Context is Everything: AI Efficiency Explained
00:31:40 - The Future of AI: Where Marketing is Heading
00:37:00 - Special Offers and Final Thoughts: Get Ahead with AI

LINKS AND RESOURCES:

Join theCLICK
Russ Henneberry on LinkedIn
Untouchables
Digital Marketing For Dummies (For Dummies (Business & Personal Finance)
Claude AI
ChatGPT
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

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