There may be subconscious internal barriers to wealth that are getting in the way of the goals and lifestyle that your clients say they want most. In this episode of the PFP Section podcast, Kelley Long, CPA/PFS, helps you identify when these money stories have taken control and how to help your clients see the truth of the matter so they can shift their behavior. Kelley shares:

The three most common money mindsets for those who work with CPA financial planners
What to say and do to help your clients see and go beyond their limiting beliefs
When you may need to give the opposite of traditional advice

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Podcast: How emotions affect financial decisions
Upcoming webcast: Women, divorce and money August 16, 2022

This episode is brought to you by the AICPA’s Personal Financial Planning Section, the premier provider of information, tools, advocacy and guidance for professionals who specialize in providing tax, estate, retirement, risk management and investment planning advice. Also, by the CPA/PFS credential program, which allows CPAs to demonstrate competence and confidence in providing these services to their clients. Visit us online at www.aicpa.org/pfp to join our community, gain access to valuable member-only benefits or learn about our PFP certificate program.

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Three common money mindsets that may be holding your clients back {PFP Section}