AICPA Personal Financial Planning (PFP)

When markets are volatile, your clients look to you for clarity—but before they can truly hear your technical advice, they may need something deeper: to feel emotionally steady and heard. In this episode, Dr. Meghaan Lurtz, behavioral scientist and partner at Shaping Wealth, joins host Cary Sinnett to explore the power of a question-led approach for CPA financial planners. You’ll learn how leading with well-timed questions—not immediate answers—can reduce client panic, build trust, and actually enhance the effectiveness of your financial guidance. 💡 Key Takeaways for CPA Financial Planners: Why Questions Matter First: Jumping straight to solutions can trigger resistance. Asking grounding questions reduces panic and restores agency. Think Like a 911 Dispatcher: Just like emergency responders, planners can help clients regain control by starting with calm, relevant questions. Examples That Work: Dr. Lurtz shares specific questions that uncover what’s really driving client fear—and how to tie responses back to values and long-term goals. From Emotion to Action: How to transition from emotional support to technical advice without losing momentum or empathy. 🛠️ Tools & Resources: ✅ Download Dr. Lurtz’s Question-led Approach Handout ✅ How emotions affect financial decisions This episode is brought to you by the AICPA’s Personal Financial Planning Section, the premier provider of information, tools, advocacy, and guidance for professionals who specialize in providing tax, estate, retirement, risk management and investment planning advice. Also, by the CPA/PFS credential program, which allows CPAs to demonstrate competence and confidence in providing these services to their clients. Visit us online to join our community, gain access to valuable member-only benefits or learn about our PFP certificate program. Subscribe to the PFP Podcast channel at Libsyn to find all the latest episodes or search “AICPA Personal Financial Planning” on your favorite podcast app.  

When the markets swing, smart estate planning can make or break your client’s legacy. In this episode, Bob Keebler, CPA/PFS, joins Cary Sinnett to reveal the overlooked tax moves CPA financial planners need to know—from the strategic use of the Alternate Valuation Date (AVD) to avoiding costly missteps with the Kenan Doctrine. Learn how the 645 election can shift tax treatment in your favor, why timing and valuation matter more than ever, and how to deliver sharp planning with empathy during emotional times. If you advise estates in a volatile market, these insights could reshape your postmortem playbook. 💡 Topics Covered: Alternate Valuation Date: when and how it reduces estate tax Kenan Doctrine: the hidden capital gain trap in bequests 645 Election: unlocking more favorable tax treatment for trusts Managing concentrated positions and planning for liquidity Balancing technical expertise with compassionate client communication 🔗 Resources & More: Guide: Vol. 1 - The Adviser’s Guide to Financial & Estate Planning – 15th Ed Webcast: Critical Income, Estate and Trust Planning for 2023 and Beyond Article: NumberCruncher for Financial Planners This episode is brought to you by the AICPA’s Personal Financial Planning Section, the premier provider of information, tools, advocacy, and guidance for professionals who specialize in providing tax, estate, retirement, risk management and investment planning advice. Also, by the CPA/PFS credential program, which allows CPAs to demonstrate competence and confidence in providing these services to their clients. Visit us online to join our community, gain access to valuable member-only benefits or learn about our PFP certificate program. Subscribe to the PFP Podcast channel at Libsyn to find all the latest episodes or search “AICPA Personal Financial Planning” on your favorite podcast app.      

As CPA financial planners, we often encounter a painful reality: adult children who are surprised, or even hurt, by their parents’ estate plans—after it’s too late for discussion. In this episode, Cary Sinnett speaks with Kelley Long, a respected fee-only financial wellness coach and former bank trust officer, about how proactive communication can help families preserve relationships and honor intentions. Kelley offers practical, thoughtful strategies for advisors to help clients initiate and navigate these conversations. Topics include: The ideal timing for involving heirs in estate planning discussions Balancing fairness and transparency, especially when distributions are unequal How to help clients overcome the fear of conflict or entitlement The importance of framing the conversation around values and legacy, rather than specific financial details The role of ethical wills in clarifying intent and reducing misunderstandings Key Insight: Estate planning is not just a legal or financial process—it’s a relational one. When clients are supported in sharing their intentions and values clearly, the outcome is not just a smoother transition of wealth, but a stronger foundation for family unity. Resources: Guide: The Adviser’s Guide to Financial & Estate Planning – 15th Ed – Vol. 1 Podcast: Estate planning conversations all clients need to have now This episode is brought to you by the AICPA’s Personal Financial Planning Section, the premier provider of information, tools, advocacy, and guidance for professionals who specialize in providing tax, estate, retirement, risk management and investment planning advice. Also, by the CPA/PFS credential program, which allows CPAs to demonstrate competence and confidence in providing these services to their clients. Visit us online to join our community, gain access to valuable member-only benefits or learn about our PFP certificate program. Subscribe to the PFP Podcast channel at Libsyn to find all the latest episodes or search “AICPA Personal Financial Planning” on your favorite podcast app.  

In this engaging discussion, Dr. Meghaan Lurtz, a partner at Shaping Wealth and a founding strategic advisor at Coupler, shares her expertise on financial gratitude—a concept that goes beyond feel-good moments. She explains how shifting the focus from scarcity to sufficiency can lead to better client decisions and stronger relationships. Dr. Lurtz offers practical strategies for incorporating gratitude into meetings and communications, helping clients find meaning in their financial journeys, especially during tough times.

Mike Benedict, a seasoned business transition advisor at BOK Financial with 26 years as a wealth advisor, shares expert insights on preparing business owners for successful exits. He highlights the importance of a quality earnings review to stage businesses like homes for sale. Discussing realistic valuations, he stresses the need for strong financials and a solid management team to attract buyers. Tax strategies also play a critical role, minimizing capital gains to enhance sales proceeds. This conversation is a must-listen for anyone considering an ownership transition!

In this episode, Cary Sinnett is joined by renowned CPA and tax expert Bob Keebler to unpack the complexities of theft and casualty loss deductions under IRC Section 165. From pig butchering scams to IRA fraud and Ponzi schemes, this episode dives deep into the kinds of losses the IRS will—and won’t—let you deduct, what qualifies as a profit motive, and how financial planners can guide their clients through one of the most emotionally and financially painful tax situations. Five Key Insights for CPA Financial Planners: Profit Motive Determines Deductibility To qualify under Section 165(c)(2), a theft or loss must stem from a transaction entered into for profit. Losses from romantic or emotional scams—where no profit motive exists—do not qualify. Five Scam Archetypes to Know A recent IRS CCA outlined five fraud scenarios: Compromised account scams Pig butchering (crypto fraud) Phishing and impersonation Romance scams Kidnapping/extortion schemes Only the first three had profit motives and were deductible. The IRA Trap: The Tax Hit Before the Scam If a client is duped into withdrawing funds from an IRA and then loses the money to a scam, they face a double blow—taxable income and no deductible loss. CPA advisors must flag this risk early. Documentation Is Critical for IRS Support To substantiate a theft loss, clients need: Bank records (e.g., wire transfers) Law enforcement reports A clear, detailed paper trail showing the loss and the attempt to recover funds Directing the IRS to the assigned FBI agent can strengthen the claim. Mitigation and Planning: Protecting Vulnerable Clients Encourage older or high-net-worth clients to follow a “1–2% rule” on risky investments. Foster opens dialogue with family members and advisors to prevent fraud and ensure support if it occurs. Access resources related to this podcast: Note: If you’re using a podcast app that does not hyperlink to the resources, visit Libsyn (PFP) to access show notes with direct links. IRC Section 165 IRS CCA 2025-101015 (the ruling discussed) Revenue Procedure 2009-20 (Ponzi Scheme Safe Harbor) AICPA PFP Section Guiding your clients who are financial caregivers Scam Tracker Risk Report This episode is brought to you by the AICPA’s Personal Financial Planning Section, the premier provider of information, tools, advocacy, and guidance for professionals who specialize in providing tax, estate, retirement, risk management and investment planning advice. Also, by the CPA/PFS credential program, which allows CPAs to demonstrate competence and confidence in providing these services to their clients. Visit us online to join our community, gain access to valuable member-only benefits or learn about our PFP certificate program. Subscribe to the PFP Podcast channel at Libsyn to find all the latest episodes or search “AICPA Personal Financial Planning” on your favorite podcast app.  

Bob Keebler, a renowned CPA and estate planner, discusses the potential repeal of the estate tax and its far-reaching implications. He outlines possible legislative outcomes, highlighting how high-net-worth individuals may need to adapt their strategies. The conversation dives into the importance of revising trust documents and understanding portability rules, which could change drastically. Keebler also emphasizes a proactive approach, recommending the creation of GST-exempt trusts to safeguard clients' interests amidst uncertain future tax laws.

Cary Sinnett and Dan Snyder discuss the repeal of the Government Pension Offset (GPO) and Windfall Elimination Provision (WEP), major changes impacting public workers, spouses, and retirees. Learn who is affected, how to claim retroactive payments, and key financial planning strategies. Key Takeaways: Who’s Affected? Retired public workers, teachers, police, firefighters, and spouses previously impacted by GPO/WEP. What Changed? The Social Security Fairness Act (Jan 2025) repeals GPO & WEP, allowing full Social Security benefits. Retroactive Payments: Eligible recipients may receive lump sums dating back to Jan 2024. Apply immediately to maximize benefits. Tax Planning Alert: Lump sums are taxable with no withholding—prepare for potential Medicare IRMAA impacts. Action Steps for Advisors: Identify affected clients, review tax strategies, and ensure timely applications. Access resources and events related to this podcast. Note: If you’re using a podcast app that does not hyperlink to the resources, visit Libsyn (PFP) to access show notes with direct links: Guide: Social Security Planning Webcasts: How to Guide Clients Through the Maze of Social Security Decisions IRS Publication 915: Social Security and Equivalent Railroad Retirement Benefits This episode is brought to you by the AICPA’s Personal Financial Planning Section, the premier provider of information, tools, advocacy and guidance for professionals who specialize in providing tax, estate, retirement, risk management and investment planning advice. Also, by the CPA/PFS credential program, which allows CPAs to demonstrate competence and confidence in providing these services to their clients. Visit us online at www.aicpa.org/pfp to join our community, gain access to valuable member-only benefits or learn about our PFP certificate program. Subscribe to the PFP Podcast channel at Libsyn to find all the latest episodes or search “AICPA Personal Financial Planning” on your favorite podcast app.

In this episode of the AICPA Personal Financial Planning Podcast, Cary Sinnett welcomes Bob Keebler, a nationally recognized expert in estate and tax planning. Together, they break down the critical topic of portability in estate planning—what it is, how it works, and why it matters for both financial planners and clients. Key Insights: Portability: Use It or Lose It – If you don't elect portability within the required time frame, the deceased spouse’s unused estate tax exemption is lost forever. Deadlines Matter – The DSUE must be filed within 9 months of death, but an extension up to 15 months is possible. For smaller estates, a late portability election may be available for up to 5 years. Bypass Trust vs. Portability – While portability can double a surviving spouse’s exemption, a bypass trust protects future growth from estate taxes. The right choice depends on long-term tax projections. Estate Planning in 2025 & Beyond – The current $14 million exemption per person is set to sunset in 2026, potentially dropping to $7 million. Planners must prepare clients accordingly. CPAs Must Be Proactive – Even if a CPA isn’t directly engaged for estate tax returns, they should ask key questions about a client’s estate plan, especially if the surviving spouse's assets could exceed the future exemption limit. Resources & Links: AICPA PFP Section Email us your feedback Related video and slides: Estate planning deep dive (exclusive to PFP Section members) This is a podcast from AICPA & CIMA, together as the Association of International Certified Professional Accountants. To enjoy more conversations from our global community of accounting and finance professionals, explore our network of free shows here. Your feedback and comments welcomed at podcast@aicpa-cima.com  

Brooke Salvini, Chair of the PFP Executive Committee at the AICPA, and Oscar Vives, Chair of the PFS Credential Committee, delve into transformative shifts in CPA financial planning. They discuss the integration of Personal Financial Planning topics into the CPA exam, simplifying pathways for the PFS credential, and the growing influence of AI and technology. Listeners will also learn about enhanced PFP standards and the revitalized approach to personal client connections in a rapidly evolving landscape.