Equity

Tik Tok, influencers on the clock

Sep 8, 2021

Jonathan Metrick, Chief Growth Officer at Portage Ventures, shares his insights on the evolving world of growth marketing, particularly in fintech. He discusses the influence of TikTok and how privacy changes post-iOS 14 are reshaping marketing strategies. Metrick emphasizes the importance of geographical trends and the growing need for adaptability in digital marketing. He offers valuable tips for holiday advertising and highlights the significance of influencer marketing, showcasing how innovation in techniques can drive success.

40:16

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Episode guests

Jonathan Metrick

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Episode notes

Intro

2min

Evolving Growth Strategies Post-Pandemic

7min

Navigating the Changing Landscape of Digital Marketing

4min

Evolving Growth Marketing Strategies

16min

Mastering Differentiation in Fintech

7min

Adapting Growth Marketing Strategies to Business Types

4min

Alex is on a well-deserved vacation this week, so for the Equity Wednesday deep dive, we took the conversation to Twitter Spaces. Danny, Mary Ann, and Jonathan Metrick, Chief Growth Officer at Portage Ventures, dove into growth marketing. You can listen to the full episode on the Equity Podcast feed.

This conversation was spurred by the TechCrunch Experts project, where we're looking for the best growth marketers for startups. Metrick had been recommended to us in July (you can read his featured recommendation in our growth roundup) and we were eager to have the opportunity to learn from his experience.

Help TechCrunch find the best growth marketers for startups.

Provide a recommendation in this quick survey and we'll share the results with everybody.

In this conversation, we cover:

Influencers take on the marketing world
Challenges marketers face with iOS 14
How Metrick sees trends develop geographically
New capabilities with attribute in the past year
What holiday advertising might look like in 2021

Credits: Equity is produced by Theresa Loconsolo with editing by Kell. Bryce Durbin is our Illustrator. We'd also like to thank the audience development team and Henry Pickavet, who manages TechCrunch audio products.

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