Equity Tik Tok, influencers on the clock
Sep 8, 2021
Jonathan Metrick, Chief Growth Officer at Portage Ventures, shares his insights on the evolving world of growth marketing, particularly in fintech. He discusses the influence of TikTok and how privacy changes post-iOS 14 are reshaping marketing strategies. Metrick emphasizes the importance of geographical trends and the growing need for adaptability in digital marketing. He offers valuable tips for holiday advertising and highlights the significance of influencer marketing, showcasing how innovation in techniques can drive success.
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Growth in 2021
- Growth marketing is crucial in 2021 due to increasing costs and competition.
- Startups face challenges in finding affordable ways to scale and secure funding.
Competitive Growth Marketing
- Growth marketing has become highly competitive, increasing demand for professionals.
- This surge followed the COVID-19 pandemic, as businesses shifted online.
Differentiation in Growth
- Differentiate your startup by targeting specific customer segments within a market.
- Tailor your channels to your audience; TikTok and Snapchat for younger demographics, Instagram or Facebook for older ones.