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Tik Tok, influencers on the clock

Equity

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Evolving Growth Marketing Strategies

This chapter explores the structuring of growth marketing teams, emphasizing different models like geographic and channel-based approaches. It highlights the shift from traditional marketing to performance-driven methods, particularly through influencer marketing on platforms such as TikTok. The discussion also covers the role of owned and earned media in engaging consumers and enhancing brand visibility in a competitive market.

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