How One Studio Stays Succesful When Shift Happens

Resilience, grit, and a gut feeling about good talent separate average studios from great ones and determine which can stand the test of time. Few people hit the mark on all three, like Iron Fox Games Founder and CEO Ryan Filsinger. With a legacy of iconic IPs, including The Simpsons, Star Wars, and Marvel, Ryan’s insights stem from 17 years of industry experience and a mindset geared toward endurance. Ryan tells our hosts Peggy Anne Salz and Brian Baglow how studios can push through the unexpected, from the loss of key clients to evolving revenue models, and he unpacks strategies Iron Fox uses to diversify risk, sustain client relationships, and balance in-house projects with work-for-hire. He also dives into how Iron Fox is tapping into web platforms to preserve and modernize classic games for today’s players, providing a home for retro titles that may otherwise stay stuck in the past with changing hardware and software standards. From identifying the right monetization model to embracing new platforms, this conversation equips founders and developers with actionable advice to build studios that can go the distance when shift happens.

CHAPTER TIMESTAMPS

00:00 - Intro

02:07 - An island journey into games

04:24 - Iron Fox Games

09:43 - Preserving classic games with web

14:40 - The power of the browser

16:40 - Everything old is new

17:50 - What to do when shift happens

24:16 - How to keep clients on your roster

29:58 - Talent non-negotiables

33:05 - Hitting 10M 

36:02 - What's next at Iron Fox

39:27 - Where indie studios should focus energy

41:11 - Building something to last 

42:40 - Favourite games Q&A

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