

🇧🇷 “Brazilian NFL” — Football’s foreign strategy. J.Crew’s $3B comeback. AI’s dragon startup.
7 snips Sep 5, 2024
The NFL kicks off its season with a game in Brazil, reflecting the league’s strategy to expand globally. J.Crew is making a stylish comeback by reviving its iconic magazine, tapping into nostalgia that resonates with fans. Meanwhile, an ex-OpenAI exec has launched a cautious AI startup, raising $1 billion to prioritize safety in technology. The hosts also highlight updates from the auto industry and celebrate quirky food days, all while gearing up for an exciting live event in Seattle.
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NFL's Global Expansion
- The NFL's international strategy involves playing more games abroad than any other major U.S. sports league.
- This approach aims to expand the NFL's fanbase beyond the saturated domestic market.
J.Crew's Comeback Story
- J.Crew relaunched their iconic catalog/magazine after a seven-year hiatus, capitalizing on 90s nostalgia and a preppy resurgence.
- The magazine, known for editorial ads and aspirational lifestyle photography, contributed to J.Crew's initial success.
AI's Dragon Startup
- A new AI startup, Safe Superintelligence, secured $1 billion in funding despite having only 10 employees and no product.
- This success is attributed to their "dragon," Ilya Sutskever, a former OpenAI executive with deep AI expertise, making the company a formidable competitor.