The Best One Yet cover image

🇧🇷 “Brazilian NFL” — Football’s foreign strategy. J.Crew’s $3B comeback. AI’s dragon startup.

The Best One Yet

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Reviving Nostalgia: Brand Archaeology and Modern Marketing

This chapter explores how brands like J.Crew are leveraging nostalgia to engage their audience, paralleling McDonald's nostalgic revival. It also includes a sponsor segment discussing personal growth through BetterHelp and the modern automotive market with AutoTrader.

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