KQED's Forum

How Trump Made Huge Gains Among Latino Voters

Nov 8, 2024
Political strategist Mike Madrid, co-founder of The Lincoln Project and author of "The Latino Century," dives into the surprising rise of Latino support for Trump, noting a 14-point increase since 2020. He argues that Democrats face a reckoning, as their messaging alienates working-class and Latino voters. Madrid explores the diversity within Latino political identities, the shift towards Republican candidates, and emphasizes the need for Democrats to adapt their strategies to reconnect with this crucial demographic amid changing cultural landscapes.
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